April 2026
Solar Lab Website
This is the main approval document for the engagement. Deliverables, process, and terms live here. The quote holds timeline and investment. The scope appendix handles the functional requirements, exclusions, and dependencies.
raphael@rphl.me
01
Deliverables
01 Art Direction
Phase 1This phase sets the visual direction for a calmer, more proof-led site, with clear decisions about typography, colour, photography, and how real projects and installation process should be presented.
This phase covers
Visual territory. A clear direction for how Solar Lab should feel: considered, residential, and distinct from a typical installer site.
Source material review. Direction drawn from project photography, founder tone, the proposal PDFs, and the Instagram reference when useful.
Typography and colour. Type, colour palette, and the visual rules that carry through the site.
Photography treatment. How finished-home shots, worker imagery, and installation-process documentation should be selected and sequenced.
Alignment before design. A first-round direction shared before page design starts.
02 Website Design
Phase 2Once the direction is agreed, the site is designed page by page before build begins.
The site is fully responsive, with particular care on mobile, where most prospects will form their first impression.
This phase covers
Home. A structured first impression: opening story, founder note, proof, featured projects, installation-process coverage, after-sales reassurance, testimonials, and contact.
Projects. Portfolio index of real projects, curated by visual strength and story rather than rigid home categories.
Project pages. Reusable template for 6-8 launch projects, with more added later through the site editor.
About. Founder story, approach, and why Solar Lab exists.
Process. The path from first enquiry to installation: consultation, site review, proposal, approvals, install, and handover.
Why solar makes sense now. Long-term return on investment, reduced exposure to rising utility costs, roof protection, and the practical value of turning unused roof area into a working asset.
FAQ / aftercare. Warranties, maintenance, monitoring, roof concerns, inverter lifespan, and the questions homeowners want answered before they commit.
Contact. WhatsApp, email, and Instagram.
03 Website Build
Phase 3The approved designs are built into a fast, SEO-ready website that can be updated after launch.
This phase covers
Responsive website build. Building the approved pages and templates into a responsive, mobile-first website.
Editor setup. Setting up editable project pages and core site content so routine updates do not require developer help.
SEO foundation. Meta titles, descriptions, structured data, sitemap.xml, and clean URLs so search engines can index the site properly.
Analytics and enquiry paths. Connecting key contact paths and baseline tracking for the main actions on the site.
Performance and launch QA. Image optimisation, final checks, and preparing the site for launch.
Delivered as
Live website
Site editor access
Site editor walkthrough
Light post-launch support
04 Content
Phase 3Content support runs alongside design and build so launch pages do not stall on copy decisions.
You provide the source material. I handle structuring, copy editing, and population of the agreed launch content.
This phase covers
Content planning. Deciding what content is needed for each approved page and where gaps need to be filled.
Copy editing. Shaping supplied material into clear final page copy.
Asset selection. Selecting launch photography and any supporting media from the existing library.
Content population. Loading the approved content into the launch site before review.
02
Process
The work is shared in stages so decisions stay clear.
Review points
Communication
03
Terms
Scope
Revisions
Asset timing
Ownership
Cancellation