March 2026

Solar Lab Website

raphael@rphl.me

Strategy, design, and build for the new solarlab.sg.

The brief builds on your current proposal, project photography, and the material already shared.

Founder voice, project proof, savings clarity, and after-sales confidence carry through.

01

Deliverables

01 Art Direction

Phase 1

This phase sets the visual standard before page design begins.

It builds on the material already shared, then turns "premium, clean, aesthetic" into clear decisions about typography, colour, photography, and restraint.

This phase covers

1

Visual territory. A clear direction for how Solar Lab should feel: more considered, more residential, and less like a typical installer site.

2

Source material review. Direction drawn from project photography, the proposal, founder tone, and existing brand cues, sharpened with supporting references where useful.

3

Typography and colour. Type choices, colour palette, and the basic visual rules that carry through the site.

4

Photography treatment. How project images should be selected, cropped, and sequenced so the site feels composed rather than crowded.

5

Alignment before design. A first-round direction shared for review before full page design starts.

02 Website Design

Phase 2

Once the direction is agreed, the site is designed page by page before build begins.

The site is fully responsive — designed for every screen, with particular care on mobile, where most prospects will form their first impression.

This phase covers

1

Home. A structured first impression: opening story, founder note, proof, featured projects, savings snapshot, after-sales reassurance, testimonials, and contact.

2

Projects. Portfolio index with property-type filter.

3

Project pages. Reusable template for 6-8 launch projects, with more added later through the site editor.

4

About. Founder story, approach, and why Solar Lab exists.

5

Process. The path from first enquiry to installation: consultation, site review, proposal, approvals, install, and handover.

6

Cost & savings. Typical system ranges, savings expectations, payback framing, and a clearer explanation of how the numbers are calculated.

7

FAQ / aftercare. Warranties, maintenance, monitoring, roof concerns, inverter lifespan, and the questions homeowners want answered before they commit.

8

Contact. WhatsApp, email, and Instagram.

03 Website Build

Phase 3

The approved designs are then built into a fast, editable website.

After handover, new projects can be added without developer help.

This phase covers

1

Portfolio structure. Property-type filter and reusable project structure.

2

Savings tool. Editable tariff rate, estimated savings, breakeven, and 10-year projection so homeowners can understand the financial case more quickly.

3

Enquiry flow. WhatsApp CTAs with page-specific prompts.

4

Search setup. Basic search and sharing setup so the site launches properly.

5

Measurement. Tracking for WhatsApp clicks, estimator use, and project page views.

6

Launch setup. Hosting, domain connection, and launch preparation.

Delivered as

1

Live website

2

Site editor access

3

Site editor walkthrough so you can add new projects yourself

4

Light post-launch support for final polish issues after handover

04 Content

Phase 3

Content is developed alongside design and build so the site launches complete, not half-filled.

Source material — project data, savings figures, testimonials, and founder notes — comes from you. Structure, editing, and population are handled on my end.

This phase covers

1

Content architecture. Deciding what goes on each page, in what order, and what's needed from you to fill it.

2

Copy editing. Shaping source material into final page copy that holds together in the brand voice.

3

Photography curation. Photo selection and sequencing from the full library.

4

Project setup. Setup of launch project pages in the site editor.

02

Timeline

Week 1

Art direction, asset collection, and page structure

Week 2

Website design

Week 3

Build and content population

Week 4

QA, review, and launch preparation

End of Week 4

Launch

03

Investment

$3,500

Total (SGD)

$1,750

50% to begin

$1,750

50% on completion

Revisions

2 review rounds included per phase

Handover

Live website, populated content, and editor handover

Validity

30 days from the date of this document

04

Process

The work is shared in stages so decisions stay clear and feedback lands while the project is still moving.

Review points

Art direction is reviewed first. Page designs are reviewed before build starts. The finished site is reviewed again before launch.

Communication

Communication can happen over WhatsApp or email, whichever is easier.

Feedback flow

Work is shared at each stage so comments can be resolved while the project is still moving, not only at the end.

05

Ongoing Costs After Launch

Hosting

Free at launch. A paid plan is only needed if traffic grows.

Site editor

Included at launch. A paid plan is only needed if usage grows.

Domain

Purchased and owned by Solar Lab.

06

Terms

Scope

This proposal covers the scope listed here. Any material additions are quoted separately before work begins.

Revisions

2 review rounds are included per phase.

Asset timing

Core assets are required by the end of Week 1. Delays pause the timeline.

Ownership

Full ownership transfers to Solar Lab after final payment.

Cancellation

The 50% deposit is non-refundable once work has started. Completed work to that point will be delivered.